Why Direct Power
Connecting international expertise with Saudi Arabian & GCC opportunities.
Who We Are
Direct Power is a Saudi Arabian business development and engineering support company established in 2025. We help manufacturers, engineering companies, EPC contractors and technology providers identify opportunities and build partnerships across Saudi Arabia and the GCC.
What We Do
We support market entry, partner identification, technical coordination, procure-ment support, project engagement, and local representation for companies seeking to grow across Saudi Arabia and the GCC.
Why Clients Work With Us
Our Mission
Our mission is to connect businesses, expertise, and opportunities between the United Kingdom and Saudi Arabia through trusted partnerships, technical understanding, and professional project support.
By combining the local presence of Direct Power in Saudi Arabia with the international network and commercial experience of ZapHans Consultancy in the United Kingdom, we help organisations identify opportunities, develop strategic relationships, and support sustainable growth across both markets.
Our Story
Direct Power was founded through a shared vision between two engineers who studied in the United Kingdom and recognised the growing opportunity for stronger collaboration between Saudi Arabia and the UK across engineering, infrastructure, energy, and industrial sectors.
Established by Ali AlKhalifah in Saudi Arabia and Sadiq Husain in the United Kingdom, Direct Power combines local market knowledge with international engineering and commercial experience.
Through our strategic partnership with ZapHans Consultancy, we support manufacturers, engineering companies, technology providers, EPC contractors, and investors seeking to build meaningful partnerships and develop opportunities across Saudi Arabia and the GCC.
Local Market Knowledge: Understanding of Saudi business culture, procurement routes and project environments.
UK - KSA Network: Bringing together UK expertise and Saudi market access through trusted relationships.
Technical Coordination: Supporting clients with engineering understanding, supplier engagement, and project communication.
Long-Term Partnerships: Focused on building sustainable relationships rather than one-off transactions.
Meet the Founders
Bridging opportunities between the United Kingdom and Saudi Arabia through engineering expertise, trusted relationships, and business partnerships.
Ali AlKhalifah
Founder & Managing Director - KSA
PG - Project Management
Based in Saudi Arabia, Ali leads Direct Power’s local operations, partnerships, and client engagement across the Kingdom. He supports regional relationships, project opportunities, and long-term collaboration with clients, suppliers, and stakeholders.
Sadiq Husain
Founder & Managing Director - UK
BEng - Electrical & Electronics Engineer
Based in the United Kingdom, Sadiq Husain brings experience across engineering, industrial automation, energy, infrastructure, and international commercial partnerships. Through Direct Power and ZapHans Consultancy, he supports UK-Saudi collaboration and opportunity development across both markets.
Contact Direct Power
Saudi Arabia Office
📞 +966 50888 9966 (Ali)
United Kingdom Office
📞 +44 7307 562276 (Sadiq)
Book a Meeting
Business Hours
Sun - Thu: 8:00 AM - 6:00 PM (KSA)
Request a consultation
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