Why Direct Power

Connecting international expertise with Saudi Arabian & GCC opportunities.

Who We Are

Direct Power is a Saudi Arabian engineering and project support company established in 2025. Through a strategic UK-KSA partnership, we provide engineering, procurement, project management and technical support services for industrial, infrastructure and energy projects across Saudi Arabia and the GCC, combining local market knowledge with international expertise to help clients successfully deliver projects.

What We Do

We support industrial, infrastructure and energy projects through engineering services, project management, procurement support and technical coordination. By combining local market knowledge with international engineering expertise, we help clients deliver projects safely, efficiently and successfully across Saudi Arabia and the GCC.

Why Clients Work With Us

Our Mission

Our mission is to connect businesses, expertise, and opportunities between the United Kingdom and Saudi Arabia through trusted partnerships, technical understanding, and professional project support.

By combining the local presence of Direct Power in Saudi Arabia with the international network and commercial experience of ZapHans Consultancy in the United Kingdom, we help organisations identify opportunities, develop strategic relationships, and support sustainable growth across both markets.

Our Story

Direct Power was founded through a shared vision between two engineers who studied in the United Kingdom and recognised the growing opportunity for stronger collaboration between Saudi Arabia and the UK across engineering, infrastructure, energy, and industrial sectors.

Established by Ali AlKhalifah in Saudi Arabia and Sadiq Husain in the United Kingdom, Direct Power combines local market knowledge with international engineering and commercial experience.

Through our strategic partnership with ZapHans Consultancy, we support manufacturers, engineering companies, technology providers, EPC contractors, and investors seeking to build meaningful partnerships and develop opportunities across Saudi Arabia and the GCC.

Local Market Knowledge: Understanding of Saudi business culture, procurement routes and project environments.
UK - KSA Network: Bringing together UK expertise and Saudi market access through trusted relationships.
Technical Coordination: Supporting clients with engineering understanding, supplier engagement, and project communication.
Long-Term Partnerships: Focused on building sustainable relationships rather than one-off transactions.

Meet the Founders

Bridging opportunities between the United Kingdom and Saudi Arabia through engineering expertise, trusted relationships, and business partnerships.

Ali AlKhalifah

Founder & Managing Director - KSA

PG - Project Management

Based in Saudi Arabia, Ali leads Direct Power’s local operations, partnerships, and client engagement across the Kingdom. He supports regional relationships, project opportunities, and long-term collaboration with clients, suppliers, and stakeholders.

Sadiq Husain

Founder & Managing Director - UK

BEng - Electrical & Electronics Engineer

Based in the United Kingdom, Sadiq Husain brings experience across engineering, industrial automation, energy, infrastructure, and international commercial partnerships. Through Direct Power and ZapHans Consultancy, he supports UK-Saudi collaboration and opportunity development across both markets.